Overview

This is a concept campaign for Verizon titled "Accessorize With Verizon." It is based on the 2023 Young One's Verizon Creative Brief, and the project was completed as a group for my Advertising Campaigns Capstone Course. 

Special thanks to my group members, Jin Baltazar Cerroblanco, Mariah Janney-Tyree, Nate Kennedy, Matt Mungo, Ashley Singleton, and Amy Williams. All graphics displayed and featured in this portfolio were created by me.  

The Objective & The Campaign

Our campaign was created in response to the brief asking for an increase in sales of Accessories with Verizon. We decided that their current accessories marketing and online platforms were not conducive to promoting accessories sales or the preferred shopping experience for consumers. Our campaign centered around a consumer-forward website and app redesign, which would be advertised with a mix of social and out-of-home advertising collateral.   

The Website & App Platforms

The Advertising Collateral