Yicong Faith Chen's profile

Offline OOH Designs — ShopBack

Yicong Faith Chen
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out of home OOH shopback brand graphic design visual identity marketing campaign print offline art direction
A series of out-of-home (OOH) designs created for various marketing campaigns to promote the campaign and enhance ShopBack’s brand awareness and recall. (Inclusive of Pre-Rebrand and Post-Rebrand)


ShopFest 2022
Glass panels along the stretch of Orchard Road.
out of home OOH shopback brand graphic design visual identity marketing campaign print offline art direction


Feels good — ShopBack rebranding campaign
Bus and taxi wraps, Bus Stop Ad.
out of home OOH shopback brand graphic design visual identity marketing campaign print offline art direction


100% Cashback Campaign with ShopBack Pay
Ambassador: Annette Lee
Dhoby Ghaut MRT Station, taxi wraps.
out of home OOH shopback brand graphic design visual identity marketing campaign print offline art direction


ShopFest 2021 #StartwithShopBack
Bus and taxi wraps
out of home OOH shopback brand graphic design visual identity marketing campaign print offline art direction
Offline OOH Designs — ShopBack
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Yicong Faith Chen's profile

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Yicong Faith Chen's profile
Singapore, Singapore

Offline OOH Designs — ShopBack

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