Paysend | Brand Foundry

•

FinTech • In-house • Internal

How do you improve brand consistency across a global company and promote a unified vision

• Web Design
• Service Design
• Brand Mangement

Problem

The two biggest re-occuring issues as a brand guardian was inconsistent visual and written content across the business and constantly being asked for assets. Managers would download brand guidelines once (when they joined) never bother stay up to date. In response we went digital.

Solution

The Brand Foundry is an online intranent which is the one-stop shop for all branding and communication collateral. If you’re a new starter, marketing manager or SMT leader you have access to the source of truth. Making working for Paysend simple and enjoyable.