To keep Voltaren top of mind I created an "animated" mini-guide. Previously Voltaren had to be applied severall times per day. But with the new 23.2mg/g Gel you only need to apply it twice. Once during the day and once during the night. By slicing two images of the Sun and the Moon and layering them in combination with the precise die-cut an optical illusion is made. It became an immediate success and both customers at the pharmacies and the employees loved the simple but effective paper-animated guide.