Gold Jobs
This collaboration with the Gold Industry Group for the Gold Jobs initiative was a venture in redefining the perception of Australia's gold sector, making it more appealing and accessible to the next generation of graduates, experts, and specialists.
The Gold Jobs initiative aimed to elevate the profile of Australia's gold sector careers, thus requiring a brand that resonates with both the rich legacy and the dynamic opportunities within the industry.
The branding crafted a narrative that celebrated the past while embracing the future, appealing to a new generation of industry professionals. To attract a younger demographic, we focused on showcasing the gold industry as a field of innovation and growth.
