UNISAIL
RE-BRANDING & BRAND IDENTITY DEVELOPMENT YEAR: 2024
Unisail is a reliable service company specializing in servicing and repairing commercial and marine engines, as well as selling spare parts and additional equipment for yachts and boats since 1995.
Task: to rebrand the company's corporate identity, create a new logo, establish new colors, and brand fonts that meet modern standards and will look dynamic in the digital environment.
Therefore, I took the recognizable and memorable idea of the old logo - the first letter from the company name - "U" and a sail, a symbol of freedom and exploration of the world also derived from the name "Unisail."
I then created a new interpretation of the logo - a dynamic and modern symbol, while still reflecting the reliability and traditions of the company with over 25 years of experience.
And I selected a palette of appropriate shades of blue and cyan - calming and majestic, fitting the theme of water and reliability.
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Project developed in 2024