With the spooky season just around the corner, we had to sharpen our knives, just like Jason Voorhees was preparing to teleport behind his targets.
Colors Infinity's cooking show block "Eat@8" was about to make a comeback, and what better time than Halloween to spook the horrors of a messy kitchen?
With a horror-like intensity, we picked out the most universal fear people had while cooking: "Trying to follow complex cooking instructions, without making a royal mess."
Matching the iconic recipe of horror posters, we suggested an ensemble of spooky dishes with a splash of thrill and some finely chopped instances that occur during the failed attempts at cooking.
To add the cherry on top of our ice scream, we encouraged and pitched these horror posters to be around metro areas, suburbs, and regions where Halloween costume parties were the main plot during the spooky season.
Living up to the Halloween spirit and steaming up some love for culinary cooking along the way.
Brand: Colors Infinity
Agency: Sociowash, Mumbai
Creative Direction: Parnal Nagekar, Siddharth Koranga
Brand Manager: Varsha Menghani
