![Illustrator photoshop brand identity Packaging logo jelly Gelatina vintage jello branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/06ebbb197571465.663297b7de53b.jpg)
"Jelly"
For this project I decided to make up a gelatin brand and do the packaging for the powder version of the product!
Sketches / Moodboad
My first idea and the idea that I decided to go with was to go with a more retro approach but not make it super old school and modernize that type of vibe!
For the logo I wanted something simple, just text but also not basic, therefore the
gelatin effect!
![Illustrator photoshop brand identity Packaging logo jelly Gelatina vintage jello branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b7e384197571465.663297b7dd47e.jpg)
Packaging
Like I said, for the packaging I got inspired by vintage product boxes just because I tend to gravitate to that kind of design but I also made it my own version of that.
![Illustrator photoshop brand identity Packaging logo jelly Gelatina vintage jello branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eee31c197571465.663297b7ddb4f.jpg)
"Normal" Logo
![Illustrator photoshop brand identity Packaging logo jelly Gelatina vintage jello branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd2e53197571465.663297b7dcd7b.jpg)
Black & White (minimal version)
![Illustrator photoshop brand identity Packaging logo jelly Gelatina vintage jello branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8ba088197571465.663297b7dbb53.jpg)
♥ THANK YOU ♥
![Illustrator photoshop brand identity Packaging logo jelly Gelatina vintage jello branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6279d4197571465.663297b7dc2d4.jpg)