'Addicts' is a substance abuse campaign utilising satire in order to depict the influence and harms of substance abuse. A main factor of this would be the unintentional role models and influence of parents that are struggling addicts. An initial reaction to 'Addicts' would be considered provocative and inappropriate however, the campaign acts as an eyeopener to the actions of substance abuse. Furthermore, substance abuse is often glamourised and romanticised in media and pop culture - habits such as smoking is constantly advertised and normalised without individuals noticing.