Problem Statement:
As a Digital Data Analyst, my task was to analyze website traffic data from Newsquest's multiple websites to inform strategies for enhancing their digital presence and revenue generation. This involved understanding trends in visits, page views, and editorial page views across sites, regions, and devices, and identifying insights to support decision-making.
As a Digital Data Analyst, my task was to analyze website traffic data from Newsquest's multiple websites to inform strategies for enhancing their digital presence and revenue generation. This involved understanding trends in visits, page views, and editorial page views across sites, regions, and devices, and identifying insights to support decision-making.
My Role:
In this project, I conducted data analysis, created a Power BI report with interactive visualizations, addressed data quality issues, collaborated with colleagues, and presented findings to stakeholders. By leveraging my analytical skills and expertise in Power BI, I provided actionable insights to optimize Newsquest's digital performance and revenue strategies.
In this project, I conducted data analysis, created a Power BI report with interactive visualizations, addressed data quality issues, collaborated with colleagues, and presented findings to stakeholders. By leveraging my analytical skills and expertise in Power BI, I provided actionable insights to optimize Newsquest's digital performance and revenue strategies.
