The Macallan Distillery was first established in 1824 at Easter Elchies, but its conception was really a lifetime in the making. With an immersive experience, we’ll bring guests on an exceptional journey through the life and legacy of farmer, teacher, husband, and distiller: Alexander Reid. The founder of The Macallan.

Objective

 • Totell the story of Alexander Reid, founder of The Macallan

 • To create a best-in-class brand experience to host, celebrate and activate this         exemplary whisky in The Macallan 200th anniversary year 

• Toreflect the luxury positioning of The Macallan and increase overall brand awareness.