Marrying fonts and manifestos

 

I came across this quote engraved along the wall at the Toronto International Film Festival lounge - formerly known as the BlackBerry Lounge. "Love what you do" was BlackBerry's empowering manifesto, declaring their brand position in 2009.

 

This well-crafted and inspiring message has found new meaning in a typographic poster paired with Bariol, a new rounded, slightly condensed typeface. Bariol is nice and familiar without being too sweet, and very readable even at small sizes thanks to its sober shapes and it's simple construction. 

 

Love what you do…oh la la :)