A full campaign introducing the new sedan: Nissan Teana. The visual identity that was proposed for this campaign has actually changed the entire perception of the brand: the “endlessness” that was expressed in the “zoom quilt” effect for TVC, as well as the “infinite mirror” effect which was found in the KV, all together have replaced the old “Innovation that excites” to “Endlessly exciting progress” which now stays for the entire modern pillar of the Nissan brand.
Campaign start: March 2014
