A radio ad with a visual? We told listeners all about
the amazing properties of a Shatterprufe® windscreen.
Then, as 'PRUFE we got the radio station to change their ident
on the LCD display. In partnership with Heart 104.9 FM.
First Flighting: 5.15pm, 20 July 2012 (Heart 104.9 FM)
Agency: TBWA\Hunt\Lascaris\Cape Town tbwa.co.za
Copy: Kyle Cockeran Art Directors: Stephen Roth,
Jessica Rohrer Creative Director: Kyle Cockeran
Business Unit Director: Lisa Finkelstein
Managing/Client Services Director: Tim Culley
Traffic/Production: Diane Thomas
Production Company: Freq'ncy/Black Ginger
Voice Artist: Bart Fouché (via Tongue Twisters)
Agency Supervisor: Bernice Bailey
