Founded in 1992 in Treviso, Venice area ( Italy ), Pat Group has been delivering innovative CRM solutions that enable companies to meet customer retention and acquisition goals while improving productivity and reducing costs for 20 years.

During this time Pat Group has built a solid experience in the IT integration and customer care fields. In the last few years it has also increased its range of products by specialization in consulting and developing relational marketing strategies.

After 20 years of experience and goals achieved we have decided to reinvent corporate id, starting from logo design. The original logo was really nice. It's based on the idea of infinite simbol, representing the concept of infinite innovation on IT services proposed by Pat Group.

I've worked on new restyling with the goal of creating a modern version of the logo and stress enphasys on infinite concept. This is the result.