To Be Or [Not] To Be sets out a dilemma without dilemma, a quandary with no choice in which there is only one option: To Be (Human). This is a direct allusion to potential donor that seeks to make him think about the importance of his collaboration and about the vital need which does not admit any question or hesitation but action and commitment. A universal -and Shakespearean- question with a decisive turn of the screw as the people's suffering does not accept dilemmas.

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"Ser o [No] Ser" plantea un dilema sin dilema, una disyuntiva sin posibilidad de elección en la que sólo hay una opción, esto es, Ser (Humano). Se trata de una alusión directa al potencial donante que pretende hacerle reflexionar sobre la importancia de su colaboración, sobre esa necesidad vital que no admite dudas ni vacilaciones, sino acción y compromiso. Una cuestión universal, shakesperiana, con un giro de tuerca anulador y rotundo. Y es que el sufrimiento ajeno no admite dilemas.
"To Be Or [Not] To Be"
People's suffering does not accept dilemmas.
Being Human Saves Lives.
Creative Director
Jorge Martínez

Copywriter
Joaquín Prior
Graphic Designer
Cristóbal Sánchez
Agency
Germinal Comunicación
Ser O [No] Ser
Published:

Ser O [No] Ser

Ser o [No] Ser / Client: Doctors Without Borders (MSF) / Fundraising-Awareness Campaign

Published: