I was approached to design a new ad campaign to draw awareness to the fact that my employer's 20+ dealerships (from posh Porsche to affordable Toyota) can cater to everyone on the island of Montreal, whatever their hobbies or identities. So in order to invite prospective new clients to consider the group, we created a campaign that would show just that. Hey, you can be a shopaholic and love the Ford SuperDuty! The idea was basically to mix-and-match cars and "identities" to show the endless possibilities.