In a world of digital saturation and smart devices, it is often those products which do their job in a beautifully simple way that offer the most satisfaction to consumers.

The aeon timepiece strips down the fundamentals of timekeeping into a simple analogue watch in a range of CMF finishes. The aesthetic is driven by a desire to avoid the over-elaborate details of many statement watches on the market thus, simple graphic elements are used in the form of a single creased surface and bold accent detail to communicate the minute and hour respectively.