Red 30 Media was in the market for a new logo. At first, I pulled apart the brand name using Red, 30 and Media. This is where I created multiple sketches just to see where my thought process was going. I stayed away from what I considered normal, and tried to think outside the box. The general idea was to figure out what words looked better spelled out and what words could be represented by something else. Once the right combination came together, I was able to create a one of a kind logo that is strong and flows beautifully.