INTEGRATED CAMPAIGN__________
COMMUNICATION ELEMENTS______
print
outdoor
microsite
phone app
ROLE_______________________
art direction
art direction of photography
copywriting
Print ads for beats by dr. dre as part of the 'be true to your color' campaign. The ads identify with the experience the product offers the consumer. While beats headphones are offered in a variety of colors, the brand conveys a sense of innovation as well as individuality.
Tim Greene, photographer (C) 2012
The Website is designed so that not only can the user browse and purchase consumer product, but customize by color and style. Included within the site are the artist series headphones, an audio player featuring collaborative artists with visualizer and access to the beats by dr. dre smartphone application.
Beats mobile mixer allows the user to remix and interact with their music. Automatic pitch adjustment for mixing, pitch control and addition of effects included. Free tracks to get begin with additional songs and kits to enhance mixes available for purchase.
Combine individual clips from different songs, create original mixes and mash ups and publish to your favorite social network.
Tap on the pads to create beats. Different kits are available for new sounds. Adjust, save and import
beats into mixes.
beats into mixes.
See each individual audio track move on your screen in time with the song. Manipulate several channels independently at once.
Vocal record adds voice to any song or replaces vocals completely. Sing as a duet with, as backup for, or as the lead of favorite artists and songs.
