Pretty Secrets is a brand leading in the online lingerie industry. But it has always been advertising it in the same medium. For it to enhance its reach it needed to enter the print market. So this project focus on introducing it to the powefull print industry. Its an ad campaign consisting of three subsequent Interactive Print ads that will be published in the popular magazine (here which is Cosmopolitan).
In this ad campaign we did all the basic research work and came up with this concept of Super women character as promoting
the idea of convertible bra from Pretty Secrets. These character bring in the feel of the 21st century women who is a multitasker and have to lead numerous roles at the same time. And the convertible bra will be the best side kick she can ever have. A young girl today is smart, confident, chearful and successful. And this is depicted in the ad campaign too. Even the language used in the body copy is catchy and funky. The colors used is based on the characters and brand as well.
