Launched in 2008, Helix is a new sport fashion watch brand from Callanen International, Timex Group NYC.
Brand Helix commitment to the consumer its product’s authentic technical performance features, attention to detail, and spirit of exploration.
The first collection, called "Scuba Chapter", is inspired by the vintage heritage of diving culture. The design direction also in branding and POP materials drew inspiration from the chapter theme in terms of colors, style and materials research.
Bressan Design Studio collaborates with the NYC street art artist Nicholas Forker, who designed the illustrations for the packaging and for the chapter visual artwork.
