A print campaign for Monster Beats by Dr. Dre Headphones. It utilizes three legendary hip-hop artists (Nas, Eminem & Jay-Z) to reach out to a niche audience of hip-hop audiophiles. I used these artists in particular because they are arguably 3 of the greatest hip-hop artists still alive. Among hip-hop circles, everyone knows who they are and what they have to offer. Their delivery on the microphone is sick, and any avid hip-hop fan knows that. In the execution, I went for an urban, street vibe. The use of color was to make the reader aware of the color customization of the headphones. The copy is changed slightly for each ad, subtly mentioning a popular song of each artist.
Image Credits: Flickr & Beatsbydre.com
