Original logo, created in Illustrator during my senior year at Sacred Heart University. This branding assignment was the first project in my senior portfolio class. I wanted to design something that represented my love for shapes and color. My nickname was "AO" in high school and college, so I thought it may be fitting to keep the abbreviation as my title.

Fast-forward to today. I decided it was time to revisit my personal brand and give it an update. After researching "hipster"-style logos, I opened up Photoshop and got to work. I drew from the "triangle" element from my original logo in college, added some of the "hipster" elements and through in rounded sans type for contrast. In the end, I felt that another shape would be appropriate, so I decided to add stars. Instead of "AO", I felt that using my full name was a more mature move and respected my own growth as a freelance designer.