Jeep Marketing Proposal

    Using data gathered from my SWOT and marketing campaign, I came up with a plan to boost brand recognition and sales called “4x4 Wherever!” that will follow up the current “4x4ever” campaign. For presentation purposes, I used a mock-up of my pages.  Each aspect of this project was kept in line with the concepts I first presented from my mood board such as the color scheme and imagery. I looked at the current jeep website to get a feel for the current brand so that I could better assess a movement forward with the overall design. I then used Drucker’s Paradigm of Change to help guide the direction of my work.  I used Photoshop and InDesign to create the project.

    Photoshop and InDesign were used to create this project. After acquiring royalty free images, I was able to arrange them to use my experience from creating newspapers and magazines to present a more visual appearance over the typical text and data proposals. 

Mock of proposal spread that includes the cover and each page of the proposal. InDesign was used to format text in columns while photoshop was used to combine text and images. The focus was for the text to do more than deliver a message, but also to become a part of the visual aesthetic. 

App interface for the Jeep owners that enroll in the 4X4 Wherever Program. The app will become an extension of the brand and allow the driver feel a connection to the brand and have a personal experience within the network of like-minded jeep owners. This will welcome new and younger customers and expand the current demographic of Jeep's target audience. 

Cover for Proposal that shows two types of jeeps in different terrain. Bold text stacked on one side guides the eye from top to bottom.

Two page spread for proposal displays the header text in a vertical fashion to assist the captioned text in moving the eyes around the page. 

Two top for proposal with brand comparison and SWOT analysis of leading competitor, Range Rover. By analyzing the competition, the brand can better tailor its direction and differentiate its product from others that offer something similar. 

Two page spread for proposal with brand strategy, marketing tactic, and Jeep app. This spread contains information to push the brand/company forward and ventures into broadcasting Jeep's message to a new demographic. It will take a non-conventional approach to attracting a wider, more tech-literate audience.