The vision of Global Citizen is a world free from extreme poverty by 2030 achieved through the collective actions of global citizens across the world. They spread the message of global safety, hygiene and well being through large scale awareness events, celebrity endorsement and grass roots social and digital activism.

An initiative as ambitious and far-reaching as Global Citizen needs a solid foundation to keep it on track. Partnering with the initiative, The Conscience Organisation helped to develop a strategic communications framework to sit alongside our #underpressure campaign which was aimed at creating a groundswell of public support to apply pressure to global leaders to enact real, practical changes. We've also developed and produced a number of videos to help get spread the word about Global citizen and its impact.