Information Technology Planning & Development Dept. (ITPD) within Safaricom Ltd required an identity solution for internal use that would seek to communicate a culture that relies on interdependency and also evoke a sense of intelligence having fun.

My response to the design brief has sought to do just that by visually and affectively communicating the benefits of interdependencies resulting in a 'sweet spot' and the by-product being highly intelligent solutions.

Other functional design foci of identity was that it had to work across multiple applications such as print, indoor signage and on apparel.