TOSHIBA Portégé
"When It Comes to Thin, We Are Right Up There"
Creative Rationale:
To launch Toshiba New Slim Series Notebook, Flatiron Portege, a "Slim Series" logo design was first created. And to further showcase it's slim & lightweight profile, hence the visual of the notebook right on top of a stack of poker cards (an extremely difficult task to stack up a tower of cards).
The regional print campaign was launched in Singapore, Malaysia, Indonesia, Myanmar, Philippines, Sri Lanka & Vietnam in October 2009.
Concept: Patrick Ng
Client: Toshiba Singapore
Agency: Hakuhodo Inc Singapore
Art Director: Patrick Ng, Tow Heng, Peipei
Copywriter: Satish Khattar
3D Digital Imaging: Procolor
3D illustration & digital imaging by Procolor.
Print series of 3.
Print Ads of 3.
Slim Series Logo Design
