Key visual shot for the packaging design of the Meda charcuterie products.

Not the first time someone's playing with the food as landscape, but this time we tried to keep everything simple, putting emphasis on the texture of the meat.

So we kept the food styling and the post processing minimal, just mimicking a sunny light on the imaginary hills.

Art Director: Liviu Drângu

Photographer: Ciprian Țânțăreanu

Foodstyling: Ionel Popa