Asia Pacific Advertising Festival (Ad Fest)
Young Lotus Japan competition - Grand Prix
Art Direction - Masaya Asai
Copywriter - Takayuki Niizawa
The brief was to propose an idea to promote foreign travelers to visit Japan. These "NEW! ... X years ago in Japan" stickers would be placed on the latest "Made in Japan" products at local retail stores in countries outside of Japan.
Young Lotus Japan competition - Grand Prix
Art Direction - Masaya Asai
Copywriter - Takayuki Niizawa
The brief was to propose an idea to promote foreign travelers to visit Japan. These "NEW! ... X years ago in Japan" stickers would be placed on the latest "Made in Japan" products at local retail stores in countries outside of Japan.