Samsung launched its flagship phone series, the S8 and S8+ in mid April, 2018, to universal acclaim. the KV for the global campaign was based on the idea that the phone's Infinity Display lets you see more of everything, and as such you can explore even more possibilities with this phone. For the first time ever, the global KV was adapted to highlight the regional landmarks of various countries. The most significant landmark of Pakistan is Minar-e-Pakistan and thus it was officially selected to be a part of Pakistan's S8 | S8+ Key Visual. However, the adaptation presented various challenges, including the fact that the monument is not open for photography and also that its current conditions aren't feasible to be presented in such a grand campaign. Nevertheless, we not only photographed the monument as per requirements but even treated it to make it stand out aesthetically. The end result is a KV that was highly appreciated by the client and even showcased globally.
Samsung Pakistan Main Key Visual
Outdoor
Outdoor - Bus Stop
Outdoor - Underpass
Outdoor - Mupi
Magazine - Double Spread Ad
Credits:
General Manager: Bilal Malik | Creative Directors: Naveen Faisal, Sahar Javed | Head of Design: Anees Idrees
Photography: Awais Idrees, Anees Idrees | Creative Manager: Qaseem Imran | Graphic Designer: Anees Idrees, Rizwan Ahmed
Agency - Adcom Leo Burnett, Lahore
