Background
Drinkfinity is the result of a multi year innovation relationship between Pepsi Co and Smart Design. This project was the initial design phase of this initiative which was produced and beta launched in limited South American markets in 2013-2014. The Drinkfinity beverage platform is responding to the trend of reusable water bottles and the larger focus on sustainability and health among consumers.
Unlike traditional soft drinks that are mixed and bottled in a plant the unique design of the 2oz flavor pod instantly combine flavors, sweeteners, vitamins and water the moment the user inserts a pod into the Drinkfinity bottle. This new pod system drastically reduce the amount of ingredients needed for making a traditional soft drink shelf stable while also reducing the cost of shipping to the consumer.
Unlike traditional soft drinks that are mixed and bottled in a plant the unique design of the 2oz flavor pod instantly combine flavors, sweeteners, vitamins and water the moment the user inserts a pod into the Drinkfinity bottle. This new pod system drastically reduce the amount of ingredients needed for making a traditional soft drink shelf stable while also reducing the cost of shipping to the consumer.
Design
The beverage system was designed to create a playful and engaging experience. The rounded and playful form of the pod provide structural rigidity while clearly showing it's content. The plastic cap seals the pod and contains dry ingredients that mix with liquid when the pod is pierced.
The reusable bottle was designed to dock with the pod and combine its volumes while the pod remained attached. The mechanism went through a number of revisions to ensure a water tight connection and easy handling by the user. The final design of the bottle incorporates a twisting band that releases the pod into the trash after use. Special attention was given to the design of the neck to ensure a smooth and comfortable drinking experience. The generous diameter and internal cap threads help the bottle feel smooth like glass on the lips and minimize the chance of dripping. The silicone band and cap were offered in a number of colors to help users personalize and identify their personal bottle.
The reusable bottle was designed to dock with the pod and combine its volumes while the pod remained attached. The mechanism went through a number of revisions to ensure a water tight connection and easy handling by the user. The final design of the bottle incorporates a twisting band that releases the pod into the trash after use. Special attention was given to the design of the neck to ensure a smooth and comfortable drinking experience. The generous diameter and internal cap threads help the bottle feel smooth like glass on the lips and minimize the chance of dripping. The silicone band and cap were offered in a number of colors to help users personalize and identify their personal bottle.
The Drinkfinity system has since this beta continued it’s evolution and is today offering a range of bottles and pods in the South American market. The pod system has also been adopted by Pepsi Co sister brand Gatorade in their effort to offer customized hydration solutions to sponsored NFL teams.
