BATA STINK FREE SOCKS
BRIEF - One of the major problems in sweaty summers is the stinking socks and bad impression it has on people surrounding you. To tackle this issue, Bata came up with socks that always feel fresh on your feet, smell good and soaks all the sweat off of your feet.
In order to communicate it effectively, we manipulated the Bata Socks into things like perfume and flower that smell good and represent freshness. Also, we used unusual colors of socks to showcase the new range of colors introduced by the brand. Ditching copy for this ad seemed viable because the ads are self-explanatory.
