SEASONAL COLOR DIRECTION
NIKE WOMEN'S SPORTSWEAR APPAREL
SPRING 2017
Color design and direction for Spring 2017 Nike Women's Sportswear Apparel. This season was about contrast: the tension between natural earth tones and electric brights. Below is a selection from a line of over 150 styles.
All product created in collaboration with design, business and development partners.
TECH-KNIT FABRIC DETAIL
New aesthetic for tech-knit, using marled and pre-twisted yarns.
TECH-FLEECE COLOR BLOCK + FABRIC DETAIL
Reset color strategy for tech-fleece by incorporating color-blocking into new styles.
Photographs sourced from Nike.com.
