The brief: When there isn't one, make one. When you're told you have the most powerful bagless vacuum cleaner in the world, we thought we should demonstrate it. The entire campaign was linked to a promotion, and if you phoned the number on the poster you got the chance to win a 'found' reward - supported by online TV ads that asked you to phone the missing line - where an elderly lady explainded that she couldn't find her cat.
