DNA Brand Identity
Visual identity revolution for one of Finland’s biggest tele operators. The identity is based on clear typography, a fresh color palette and a flexibly modular grid that works as the design framework for any application.
The logotype was revised and updated for use across signage, digital, streamed content and stationery. It communicates DNA’s vision of interconnected everyday life.
The modular grid has been brought to life in TVCs, in programming, and DNA’s TV&media streaming service. DNA’s photographic style was equally revamped to highlight the brand’s role as an enabler in people’s lives.
