For National Pi Day 2018, I designed a campaign for Free Cheese Pizza from The Real Deal Deli of West Roxbury and Jamaica Plain.
Through social media channels, in-store signage, and a feature on boston.com, we spread the word about FreeCheesePizza.com and the Pi Day promotion which would run for 3 minutes and 14 seconds at 3:14 PM on 3/14, to celebrate 3.14.
1. FreeCheesePizza.com
Here are some screenshots of the website. Not pictured is a form page where you had to give your name, address, and email to be entered to win.
There was a live countdown on the home page, and once it got to 0, the site was switched to the inverted colors with the call to action.
2. In-store Posters
We put up posters on location to spread the word, here are a couple.
3. Social Media Posts
We created social media posts for Facebook and Instagram.
4. Free Pizza Coupon
We ended up getting over 300 entries and about one quarter will receive a coupon for a free large cheese pizza. The rest will still get a slice!
Overall the promotion was a huge success. We gathered over 300 unique names, emails, and addresses for The Real Deal in only 3 minutes and 14 seconds! Happy Pi Day!
