This is an advertisement for Volkswagen Touareg, done for academic purposes in my university course. This assignment focuses on using typography as the main component to deliver or enhance the key message.
The positioning line for VW Touareg is "Ready for whatever". The Touareg is known for its performance for both on-road and off-road. It can overcome various types of terrain and road conditions.
Hence, I chose to present the headline as "Takes you wherever" while focusing on the keyword "wherever" to illustrate how the Touareg can get you to places wherever you want. The individual letters represents the different adventures and settings that the car is ready for.
