Nike: NBA Jersey || An Experiential Projection
Nucco Brain collaborated with UNIT9 on their Shanghai projection mapping project for Nike: NBA Jersey
Nike being the new NBA official sponsor wanted to share the message through a bespoke outdoor projection mapping situated at the centre of Shanghai. Through the façade projection the project was able to highlight the collaboration between Nike and the NBA by mainly focusing on professional basketball players James Lebron and Kevin Durant.
The new Jersey has a unique functionality called Thundercat – this function allows individuals to tap their phone on the label and get exclusive content about the specific player as well as music from QQ playlist.
‘Nike connected to Jersey. Tap into the game.’
Credits:
Group: Unit9
Agency: KineticCWW
Producer: Yi Nong Dong
Projection Specialist: Jon Sharpe
Creative director: Nemanja Antanaskovic
3D artist: Stu Wallace, Liviu Berechet Antoni
Motion designer: Claudio Coutinho
Technology: Project Mapping
Project Manager: Sally Guelfi
Sound Composer: Simon Little
Motion Designer: Krzysytof Zloty
Motion designers: Stefano Ottaviano, Adriano Vessichelli, Phillip Sandeman
