Dumpling Packing Design "Black Farmer"

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Dumpling packing design "Black Farmer"

Client:
SIBERIAN GURMAN LLC
A task:
DEVELOPMENT OF THE TRADE MARK OF FROZEN PRODUCTS (LOGO, PACKAGING DESIGN)

Dumplings of black color "BLACK FARMER" - a premium product for men who are knowledgeable in quality food and prefer the best and exclusive. The product is made according to a special recipe from Black Angus marble meat, it was tested on focus groups and was highly appreciated by professional angles.
The design of the package is made in black and red color scheme, it emphasizes the premium, adds brutality to the seemingly usual product. The logo is large and clearly readable from the distance, according to the idea, the black figure of the farmer in the rays of the sunset, which conveniently fits on the logo shows how a man after a hard day's work enjoyed delicious food and now rests his legs in cowboy's way. A packet of special paper for frozen food has a window at the bottom, where you can see the shape and unusual black color of the dumplings. The first impression of packaging design shows that this product is not cheap but made professionally and meets the requirements of the most exquisite gourmets.