This is a brand positioning ad for Bayer Corporation's roofing products.  It's written to cement the credibility of the brand.

This is a direct-response ad for Bayer's roofing products.  It has a giveaway premium (the booklet) that the readers can get by contacting Bayer.  The ad was run in trade magazines and got a well-over-target response rate.

This is a direct-response ad for a high-tech equipment rental company.  It offered a free catalog of test equipment and included a mail-back card in which all contact information was requested.  We placed the ad in two trade magazines for two sequential months, and received 1,400 qualified leads in 60 days.