Habito || Mortgages Unpacked
The Nucco Brain team created a content series for Habito, ranging from infographics and
social assets to bite-sized videos and gifs. We set out to make the complicated topic of
mortgages clear, accessible and jargon-free.
The client approached us to design both seasonal and evergreen assets that would have
an instant and highly shareable appeal. The team developed a style that was both
visually engaging and consistent with brand guidelines, beginning with infographic visual
assets that were then applied across all formats.
Our art directors attached a different persona to each theme, each of which was aimed at
specific consumer types. For those who prefer short, snackable content, we created
simple and immediately appealing videos. For the deep-divers, we created more long-form
and informative content.
We used an illustrative and straightforward style for the infographics: a mixture of literal
and conceptual elements that served to communicate Habito’s message in a narratively-
driven and digestible way. We placed the human aspect front-and-centre for identifiability.
Our video content, although similar in tone, took a step away from characterisation, using
the metaphor of disassembled objects to talk about property valuation. It was far more
comparative and analytical, designed to appeal to a different audience.
This project allowed us to flex our creative muscles, as we had to communicate what
could be considered dry subject matter in an engaging way, within tight branding
constraints.
Get in touch if animation is the right fit for your next project.
Credits:
Client - Habito
Studio - Nucco Brain
Starting Art Director - Chris Hilton
Lead Designer - Thomas Gutteridge
Animators - Alex Covella, Nick Edmondson
Infographic Artist - Joanne Dertilli
Illustrator - Mathilda Holmqvist
