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"Watch Your Back" A campaign proposal for Novartis

WATCH YOUR BACK:
A campaign proposal for Novartis tackling the condition "Ankylosis Spondylitis".
The idea for this campaign is very simple. The team made use of the old saying "Watch Your Back" reminding the target audience to always watch their back, literally.
launch posters
launch posters
launch posters
"Watch Your Back" A campaign proposal for Novartis
Published:

"Watch Your Back" A campaign proposal for Novartis

Published: