Choppard Grand Prix
Staff sales incentive
Staff sales incentive
Choppard required a sales incentive scheme with supporting collateral to promote sales of its newly relaunched classic range of 'Grand Prix' watches. The competition element was introduced by encouraging the staff to complete laps of the 'Choppart Grand Prix' circuit. Four sales made a lap, 3 laps completed the race. Each staff member to reach this point would be rewarded with a Choppard pen or racing wheel cuff links. As a premium piece, the print quality and stock used was first rate and with the budget able to withstand a spot uv run the race track, logos and Mille Miglia classic tyre print on the inside where all produced as varnish only.
