Spinmaster Toys:
AppDrive Web Video
Ask
Create awareness of the Appfinity AppDrive mobile gaming device in time for the holiday shopping season.
Answer
Knowing our tech-minded target is likely to watch "unboxing" videos on YouTube, we made one of our own with a bit of a twist. 400K+ views and counting.
Agency
Name: Proximity Canada
Copywriter: Adam Kolubinski
Art Director: Brandon Drew
Creative Director: Josh Stein
Check out what happens at 1:23!
