An animated commercial spot for American Express highlighting the benefit of their Service factors. The video is done with a blend of 2D and 3D animation within a strict brand guidelines. 

Based on the script from the agency, I developed the visual narrative and created the storyboard for the animation and the transitions. This helped us to breakdown the animation into 2D classical, 3D and motion graphics.

After approval on the storyboard I went ahead and created the frames in brand colors and went ahead with the animation. Besides directing the art and animation, I worked on part of the 2D animation & motion graphics. 

Thank you!