Bolder Sense of Self | Project: Social Media
"People don’t look to our campus location for an ordinary experience. The vibe, energy and spirit of a university environment simply channels a bolder sense of self and purpose. -tingly!-"
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The story here is that the copy was solid, but the photograph itself did not deliver equal impact. Artistically painting the photograph using an iOS app to to help convey an unordinary experience in the client's social feed provided the answer.
