ReGal || Explainer Animation
Middle East challenger banking brand ReGal came to us with a challenge:
how to communicate their revolutionary ethical approach to banking in a
series of short, snappy animations.
At 15 seconds each, there wasn’t time to go into the weeds - each animation
needed to communicate a complicated subject manner in a simple and succinct way.
And being a financial services brand, our messaging had to work inside
a strict regulatory framework.
With limited existing branding, we developed an aesthetic from the ground up,
creating styleframes based on specific colours and imagery requested by the client.
Using bright colours and uplifting imagery helped create a
friendly and approachable persona.
Because the client was well-managed and gave us a lot of free rein creatively,
we were able to meet a tight turnaround, delivering the project in two weeks.
Credits:
Account Managers - Gulay Ak Cakan, Beatriz Pizarro - Aparicio
Producers - Giulia Demont, Marion Ratie
Art Director - Steph Ramplin, Ryan Lovelock
Designer - Malena De Luca
Animators - El Bailey, Nick Edmondson
Designer - Malena De Luca
Animators - El Bailey, Nick Edmondson
Copywriter - Andy Thomas
