Raise your hand if you want more visitors to the website. Yes me too.
Now think about how people find your site:
You can type your name directly into your browser, but it's already a target audience you have. You know who you are, you are on your radar and it does not help you get more traffic on what you already get.
You could pay for the traffic by buying a list of e-mails (do not dare!), Blowing yourself up and hoping that some people will open and click on the e-mails. But it's expensive and illegal. Purpose of a blog for business
You could pay for the traffic by paying tons of paid ads, which is not illegal but quite expensive. And as soon as you run out of money, there is no more traffic.
So, how can you direct the traffic? In short: blogs, social media and search engines. That's how it works.
Think about the number of pages your website contains. Probably no ton, right? Think about how often you update these pages. Probably not so often, right? (How often can you really update you're About Us page?)
Every time you write a blog entry, the page is indexed to your website. This means that you have the opportunity to appear on the search engines and increase the traffic to your site in organic search. We'll learn more about the benefits of blogging for your SEO a little later, but it's also another pointer to Google and other search engines that your site is up and running should check them regularly to see what new content is emerging.
Through blogs, you will also be discovered on social networks. Every time you write a blog entry, you create content that people can share on social media (Twitter, LinkedIn, Facebook, Pinterest). In this way, you can introduce your company to a new audience that you may not know yet.
Now think about how people find your site:
You can type your name directly into your browser, but it's already a target audience you have. You know who you are, you are on your radar and it does not help you get more traffic on what you already get.
You could pay for the traffic by buying a list of e-mails (do not dare!), Blowing yourself up and hoping that some people will open and click on the e-mails. But it's expensive and illegal. Purpose of a blog for business
You could pay for the traffic by paying tons of paid ads, which is not illegal but quite expensive. And as soon as you run out of money, there is no more traffic.
So, how can you direct the traffic? In short: blogs, social media and search engines. That's how it works.
Think about the number of pages your website contains. Probably no ton, right? Think about how often you update these pages. Probably not so often, right? (How often can you really update you're About Us page?)
Every time you write a blog entry, the page is indexed to your website. This means that you have the opportunity to appear on the search engines and increase the traffic to your site in organic search. We'll learn more about the benefits of blogging for your SEO a little later, but it's also another pointer to Google and other search engines that your site is up and running should check them regularly to see what new content is emerging.
Through blogs, you will also be discovered on social networks. Every time you write a blog entry, you create content that people can share on social media (Twitter, LinkedIn, Facebook, Pinterest). In this way, you can introduce your company to a new audience that you may not know yet.
