BRIEF

The brief required a branding and package design of a new Parmalat Aylesbury product. The product is a yoghurt that is aimed at children age 6 - 12 (however the product has to attract the child's mother), in the LSM 7-10. The yoghurt has to be organic and display its nutritional benefits on the packaging. 

CONCEPT

The visual communication of this product is aimed at both kids and parents. The product is organic, so not too strong colours must be used, but rather earthy yet light colours are better. The packaging had to have a more modest, classy look, but still be attractive to children.

SOLUTION